I turn ideas into creative communications that connect with people and make a difference. Over the past 20 years, I’ve worked across advertising and the charity sector, bringing together creative thinking, strategic problem-solving and a healthy curiosity about what’s possible.

I’m currently a Programme Communications Officer, shaping communications plans, building relationships and creating content that brings programmes to life. From websites and video to making complex information engaging and accessible, I enjoy finding the right way to tell a story and make it land.

Before moving into the charity sector, I spent 18 years in advertising, working at BBH London on brands including Netflix, Audi, Barclays, Ribena, Weetabix and Tesco. As Deputy Creative Director at Iris London, I led creative teams and took ideas from first spark to final delivery, creating the conditions for people to do their best work. I’ve also shared what I’ve learned with students at the University of Gloucestershire.

I’m a big believer in staying curious, challenging the obvious and never getting too comfortable with the way things have always been done. In 2023, I completed Jason Bagley’s Creative Megamachine training and I’ve also completed Hyper Island’s six-month leadership and ideation programme, where my Virgin Atlantic Fly Light campaign took first place.

I’m the kind of creative who has six ideas before breakfast, but knows the real skill is finding the one that sticks. Whether I’m chasing the big idea or getting stuck into the details, I love exploring possibilities and challenging the obvious. I bring a can-do attitude, an open mind and the experience to make things happen.

Awards

BIMA Award – Winner, Best in Digital Interactive Work

DADI Award – Winner, Digital Excellence

Gyro Academy Award – Winner, Virgin Atlantic “Fly Lighter” campaign

Campaign Big Awards – Shortlisted, Best TV Commercial

British Arrows – Shortlisted, Best 15-Second TV Commercial

Education

BA (Hons) Creative Advertising and Professional Media

University of Gloucestershire.

Let’s talk

Laura Canciglia
laura.c.can@gmail.com
+447881822331

Brands I have worked with: